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About
ABOUT AVINA

The Journey of
Elegance

We take pride in being a fully in-house lab-grown diamond jewelry brand, overseeing every step from seed growth to the final masterpiece. Specializing in exquisite colored diamond jewelry, we bring rare hues like vivid yellows, deep blues, enchanting pinks, and rich greens to life with unmatched brilliance. Our state-of-the-art technology and expert craftsmanship ensure the highest quality, while our commitment to sustainability and ethical luxury sets us apart. With 100% conflict-free, eco-friendly diamonds, we redefine fine jewelry by blending innovation, elegance, and responsibility.


We don’t just create jewelry—we craft timeless treasures with a conscience.

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"In 2022, we founded Avina Jewels with the mission of raising the ethical standards of the diamond industry and creating a new way to purchase beautiful, high-quality jewelry."

— Beth Gerstein, CEO & Co-Founder
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Our Mission

Excellence and Integrity Converge

From the very start, our mission has been to build a jewelry business that is transparent, sustainable, compassionate, and inclusive. It is woven into the fabric of who we are.

Transparency

We prioritize transparency, offering ethically sourced, traceable jewelry crafted with honesty and Integrity.

Sustainability

We create sustainable jewelry using recycled metals, ethical gemstones, and eco-friendly practices for better future.

Compassion

We prioritize compassion, fairness, and sustainability, respecting artisans, communities, and the planet.

Inclusion

We celebrate diversity, ensuring inclusion, respect, and empowerment in our team and community.

Redefining Luxury

Forever Forward

We remain focused on the future while celebrating our achievements. Constantly pushing boundaries, we are dedicated to finding innovative ways to advance our mission, set bold goals, and elevate the industry to new heights.
Recycled Metals

Currently, 97% of our silver and 96% of our gold are recycled. By 2025, we aim for 100% of our materials to be either recycled.

Circularity

Recycled resources. Timeless designs. Lifetime guarantees. Plus, our trade-in programs offer a chance to refresh and revitalize your jewelry.

Zero Waste

By 2025, we aim to eliminate all single-use plastics. By 2030, our workplaces and showrooms will operate with zero waste.

Emission Reductions

We are committed to significantly reducing emissions across all operations in the near future.

Masterfully Crafted Jewelry

Every piece is crafted by award-winning designers at our San Francisco office, where every aspect of the unique design is thoughtfully considered. Skilled artisans bring these creations to life, ensuring each detail is carefully perfected, so you can cherish your jewelry for a lifetime.

Each Piece Crafted with Integrity

Every piece of our jewelry is crafted with responsibility in mind, from ethically sourced materials to the moment it graces your collection, ensuring you can wear it with pride and confidence.

Uniquely Yours

Tailored to reflect your individuality, each piece is designed to be as unique as you are, creating a timeless treasure that tells your personal story.

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